What is a CF capture system? Is it free? How to choose one that pays off
A CF capture system is software that automatically reads comments on live streams and posts and, when a buyer types CF (short for "confirm") plus a product code such as CF A1 x2, creates the order, deducts the stock and sends the buyer an order summary with payment options, so no one has to copy comments by hand. This guide explains how it works, why live sellers switched to it, whether you can use one for free and what to check before you choose.
How a CF capture system works
A lot happens behind the scenes, but the shop only does a few things. You set it up once and every later live reuses it.
1Connect the channels you sell on
Log in and connect your Facebook Page, TikTok account or Instagram. You do this once; from your next live on, the system picks up comments by itself.
2Set product codes and stock
Give each item a short code buyers can type easily, such as A1 or B2, with its price and how many you have. The system uses those numbers to deduct stock during the live.
3Buyers type CF in the live
A buyer comments CF plus the code, for example CF A1 or CF A1 x2. Comments are read in the order they arrive, so the first buyer gets the item, and nothing is sold once stock runs out.
4Orders are created and summaries sent
The order appears instantly, and the buyer receives an order summary with a payment link by Messenger or LINE OA, without an admin typing a reply.
5Slips are checked and labels printed
When the buyer pays and sends a slip, the system checks the amount. The shop then creates tracking numbers and prints shipping labels from the same screen.
From notebooks, to admin teams, to automation
Live selling in Thailand has gone through a few stages. Shops that have been live for years have probably tried all of them.
Writing it down: the seller notes orders while live
At first the seller held the phone in one hand and wrote down everyone who typed CF with the other, or took screenshots. After the live came messaging each buyer to total their order. With a small audience that works, but once comments scroll fast, orders get missed or doubled and items get oversold.
Admin teams: hiring people to watch comments
As sales grew, shops hired admins to watch comments, with others answering chats, checking slips and packing. It works, but wages grow with sales, and mistakes still happen when the shop is live on several channels or the audience is large.
Automation: software captures the comments
A CF capture system takes over the repetitive part: reading comments, creating orders, deducting stock, sending summaries and checking slips. The seller can focus on selling on camera, and the admins the shop already has can look after customers and the work that really needs a person.
Is a CF capture system free?
Honestly, most systems built for serious selling are not free forever, because a server has to read comments for the whole live and a team has to keep up when the platforms change. Most do let you try first. CF-Shops is free for 7 days or 300 items sold, with no setup fee. After that you choose one of three ways to pay, depending on how often you go live.
| Plan | Price (VAT included) | Best for |
|---|---|---|
| Free trial | 0 baht for 7 days or 300 items sold | Shops that want to try a real live before deciding |
| Credit S (pay per item) | 1,070 baht per top-up; 1 item captured = 1 baht, 1 slip checked = 1 baht | Shops that go live now and then; credit never expires |
| Monthly | 2,899 baht / month, unlimited items | Shops that go live almost every day |
| Yearly | 21,999 baht / year, unlimited items (about 1,833 baht / month) | Shops that go live steadily all year |
For the slip and broadcast quotas in each plan, see the guide on how much a CF capture system costs.
Checklist: choosing a CF capture system
Before signing up for any system, go through these six points. Once you can answer them all, it becomes clear which one fits your shop.
1It captures every channel you sell on
Check for TikTok Live (several accounts at once?), Facebook Live on Pages, Groups and personal profiles, Instagram Live, and comments under posts, Reels or in chat. If you have to chain several systems together, the work and the costs stack up.
2One shared stock for every channel
When you are live on several channels at once, items must come out of one inventory: first to comment gets it, and nothing is sold beyond what you have. Apologising to buyers who did not get their item costs time and trust.
3Slips are checked automatically
The system should catch fake slips, reused slips and short payments. If someone still has to compare every slip with the banking app, the shop is still paying for that work.
4It creates tracking numbers and prints labels
See whether it works with the couriers you already use, such as J&T, Flash, KEX, SPX or Thailand Post. If you have to copy addresses into another system, the work after each live takes longer than you expect.
5The pricing model matches how often you go live
Pay-as-you-go suits shops that go live occasionally; a flat plan pays off for shops that go live daily. Also check for setup fees, charges for slips beyond the quota and the terms before renewal.
6Someone helps when things go wrong
During a live every minute is sales. Check how you can reach the team, whether they answer in your language, and whether there are guides or videos your staff can learn from.
Common mistakes
Comparing only the price on the plan page
The cheapest plan may not be the cheapest in practice if you still hire someone to check slips, need another system for labels or pay a setup fee. Add up the whole month before comparing.
Not testing with a real live first
A system looks different in a demo than when comments are pouring in. Use the free trial for two or three real lives and check that every order arrives and every buyer gets a summary.
Long or hard-to-remember product codes
Buyers easily mistype a code like DRESS-PINK-L. Short codes such as A1 or B2, shown clearly on screen or on a sign, make capture far more accurate.
Assuming doing it yourself is free
Writing orders down or having admins watch comments has no system fee, but it costs time, wages and missed orders. Note how many hours your team spends totalling orders after each live, then compare that with the system price.
Frequently asked questions
What is a CF capture system?
A CF capture system is software that automatically reads comments on live streams and posts and, when a buyer types CF (short for "confirm") plus a product code such as CF A1 x2, creates the order, deducts the stock and sends the buyer an order summary with payment options, so no one has to copy comments by hand.
Is a CF capture system free?
Most systems built for serious selling are not free forever, but they let you try first. CF-Shops is free for 7 days or 300 items sold, with no setup fee. After that you can choose Credit S at 1,070 baht (pay per item), Monthly at 2,899 baht or Yearly at 21,999 baht. All prices include VAT.
What does CF stand for?
CF is short for "confirm". In a selling live, a buyer types CF plus a product code to say they will buy that item; for example, CF A1 means one of item A1.
Which channels does a CF capture system work with?
It depends on the system. CF-Shops captures from TikTok Live, Facebook Page Live, Facebook Group Live, Facebook User Live and Instagram Live, as well as comments under posts, Reels and chat, and every channel draws on the same stock.
Can I sell on live streams without a CF capture system?
Yes. A small shop with a small audience can still note orders by hand. Once comments speed up or you go live on several channels at once, orders start getting missed, stock gets oversold and totalling takes a long time. That is where a CF capture system helps.
Do I need an IT team or special equipment?
No. CF-Shops runs in the browser and one device is enough. Sign up with your Facebook account and connect your sales channels yourself.
Read next
- How much does a CF system cost? Compare plans
- Go live on TikTok + Facebook + IG at once without double-selling
- Automatic slip verification: block fake slips, know the money is real
- How to turn on TikTok Live comment capture in 15 minutes